A Public Lecture by Kevin Roberts – Creative Leadership

A Public Lecture by Kevin Roberts: “Creative Leadership” 1st August 2012 at ARTPLAY Centre of Design (Moscow) The author of numerous books on advertising and the creator of Lovemarks (a fixture in all marketing textbooks since), Kevin is a renowned public speaker with provocative views on brands, marketing and management, who recently proclaimed that “marketing is dead”. In business today, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively, instinctively — and be driven by ideas not rules. Creativity is today’s most important leadership quality to cope with growing complexity, yet no coherent leadership model exists. Kevin Roberts presents, ‘Creative Leadership’, the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results and winning in an always-on world.
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Miti Ampoma – The Innovative Communicator book launch with Mike Harris

www.miticom.co.uk In This video Miti Ampoma — The Innovative Communicator book launch with Mike Harris, Founding CEO of First Direct and Egg Banking plc and ex CEO of Mercury Communications As an award winning communication specialist, author and businesswoman Miti has spent over 15 years leading change and transformation communication programmes across FTSE 100 companies, banks and corporate institutions. Her skills and expertise are highly sought after, particularly in blue chip companies on major merger and acquisitions, joint ventures, shared services, business process re-engineering and large scale integration programmes. Her book “The Innovative Communicator” is published through Balboa Press, a division of Hay House.
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